Monday, February 7, 2011

Introducing Shalyn Sattler

Today we have Shalyn Sattler, Director of Trade Marketing for Barbour, here to tell us more about herself.

What’s your nickname?
My name is Shalyn, but a lot of family members and friends call me “Shay” for short. I also get “Shay Shay” from time to time, which only a few people can get away with.

How long have you worked at Barbour?
I’ve been at Barbour full-time for about 5 ½ years now. I also spent 3 summers and Christmas breaks interning here when I was in college.

What do you do in your current role at Barbour?
As Director of Trade Marketing, I basically oversee all marketing and publicity efforts for our books. This covers a large variety of things from advertising, press releases, in-store merchandising, trade show planning, catalog creation, etc.

What brought you to Barbour?
I was looking for summer work during college and sent my resume to Barbour. I was so thrilled when they hired me as their marketing intern—and extremely lucky that it is only about 5 minutes away from where I grew up.

What interests you about the publishing industry?
What I love about specifically the Christian publishing industry is that the books we are creating and promoting have the potential to touch so many lives. If I ever find myself getting overwhelmed, I try to remember how important our work is and that keeps me going. I know that sounds cheesy, but it’s true.

What’s the worst job you ever had?
I washed walls at my old high school for part of a summer. My hands were constantly wrinkly and dry. Not a fun time.

What are your hobbies?
I’m a pretty low-key girl. I just like to hang out with friends and family, go to the movies, get coffee, walk our dog, play with my niece and nephew, and buy shoes, of course.

If you could visit anywhere in the world, where would you go?
I am dying to go to Hawaii! Ocean, beaches, luaus, hula skirts, leis, coconuts…sounds like heaven.
Name something you miss about being a kid:
Saturday morning cartoons. I have such great memories of eating cereal and watching Gummy Bears with my sister and brother. I can still sing that entire theme song.

Name something you love about being an adult:
Freedom! I can go anywhere I want, stay up as late as I want, and even run with scissors if I want to (although I wouldn’t recommend that).

Do you have any hidden talents?
As weird as it sounds, I’m really good at rhyming. If I thought it would actually be effective, I’d rhyme on every ad that we do. I don’t think my boss would like that very much though.

Thanks, Shalyn!


Erica Vetsch said...

Shalyn! It's so nice to finally put a face to the name.

Thank you for helping me navigate the waters of promoting fiction. I'm sure I'll never know all your job entails, but it is fun getting a little glimpse here.

Lynette Sowell said...

What an interesting and fun interview! Like Erica said, it's nice to put a face with a name. It sounds like you really enjoy your job!

Ronie Kendig said...

Shalyn - So glad you got featured here. YOU RAWK!!! Thank you for everything you do to help our books get "out there" and for just being awesome! :-D

Carla Gade said...

Nice to meet you, Shalyn!