Wednesday, February 27, 2008
I confess that I've become jaded to today's marketing ploys.
One day eggs are killing us, and the next they are a vitamin- packed wonder food. (I like eggs.)
The news shows report that cranberries are a miracle food to fight cancer, and the next day stocks of corporate cranberry farms double and ride a (could it be a self-generated?) wave until a new miracle fruit is touted. (I like cranberries too.)
I already avoid a lot of bottled water because much of it is just filtered city water, still containing traces of chlorine, fluoride, and other things I don't want. Now marketers are telling me I need fruity vitamin loaded water. These "naturally flavored" (?) drinks with crystallized corn syrup can still pack in 125 calories per bottle. And now I find there is a water on the market that is somehow exposed to "positive" vibrations from words and music that will transfer emotions like love and gratitude to the drinker. Give me a break!
Part of choosing a book to publish is answering the question of whether I can believe in it enough to market it to our sales team. If I'm going to got to bat for a book, then I need to believe in its ability to sell in a store and touch readers' lives. If I can't believe in an authors' writing, then I can't find it in me to spin false marketing just to sell a book.
I hate fake marketing ploys.
A book proposal is an author's marketing tool to a publisher. If the proposal markets a promise that the book doesn't deliver upon, then I'm really turned off. If it promises laughs from a good humor writer and there is no trace of humor in the first chapter, then I feel cheated. If the proposal touts the author as a reader favorite and she has only sold one book to a series like our own Heartsong, then I laugh at the exaggeration.
Do play up the strengths of your writing and your story when you write a proposal or make a verbal pitch, but don't resort to exaggerations or misconceived notions about your writing just to try to impress an editor. We'll see through that.
If you have done the work to make your writing shine to the best of your ability, you won't have to pump any fake vitamins or positive energy vibrations in it to make it sell. When the timing is right according to God's will in your life, then nothing will stop a sale from happening.
(Is anyone else marketing jaded? Or has anyone actually spent money on things like energized water? Fess up!)
Editor Du Jour Becky