In the old days of Barbour, we published dead authors and books within series so that author promotion wasn't a focus for us. But these days it seems we are always seeking ways to make our authors more visible.
Yesterday, the three of us bloggers, along with Mary and Patrick, attended a blogging seminar put on by ECPA via the Web. We got a good overview of blogging and took away some ideas for promoting authors and books through blogs.
Is blogging of value? Yes, as long as you can gain an audience and your blog interacts with the greater blogging community. Yes, if you have something to say and post on a regular, dependable basis.
Tomorrow we go into sales training for our Fall 2008 non-seasonal product. We'll spend all day at a local lodge eating good food and immersing ourselves in presentations of new books.
Mary and Shalyn put together a neat idea for a "one-sheet" of information on each of our full-length authors to put in the hands of our sales team. Here is how one turned out.
We like these so much that we'll likely be using them for broader audiences, tucking them into press packets and key account presentations. I think they turned out well. What do you think? Would you want to read something by Kelly after seeing this? Or, is it a silly waste of time?