Wednesday, May 16, 2007
How to Make a Best Seller
Our company founder, who is now retired, found this article in this week’s NY Times to still ring true with his experience in publishing, and he sent a link that made it to me. I thought I’d share it with you.
"The Greatest Mystery: Making a Best Seller"
You may have heard it said many times that publishing is the one business that is most like gambling. No matter how hard we work to predict a success, there is just no sure way of knowing the outcome of a book’s life. It’s a fickle business. Where else can your boardroom proposal win team approval just by proclaiming, “my gut tells me this will do well”?
That’s why in my post last week I tried to emphasize how my choices for full-length fiction come down to my gut reaction. I really have to believe in the whole package (story, author, marketability, company fit, etc.) to invest my time in it and sell it to the team.
Enjoy the article.
Editor Du Jour Becky